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Content object

The Content object describes the media around the ad: the article, video, episode, song, or stream the user is consuming. It sits at site.content, app.content, or dooh.content, and on CTV it is the main source of show-level signals such as series, season, episode, network, and channel.

35 fieldsOpenRTB 2.0 to 2.6-202606At app.content, dooh.content, site.content

How it is used

Content is most useful when the media differs from the site or app around it, as with syndicated video or a FAST app carrying many channels. No field is required. Buyers targeting at show level read Content.series, Content.season, Content.episode, Content.genres, Content.network, and Content.channel; live sports buyers also read Content.livestream and, from 2.6-202606, Content.realtime and Content.firstbroadcast. Several fields changed name, type, or meaning across 2.x, so check the snapshot you target.

The CTV and ad pods page covers it in more depth.

Fields

FieldTypeRequirementSinceStatus
albumstringOptional2.4Current
artiststringOptional2.4Current
catstring arrayOptional2.0Current
cattaxinteger, default 1Optional2.6-202204Current
channelobjectOptional2.6-202204Current
contentratingstringOptional2.0Current
contextintegerOptional2.0Current
dataobject arrayOptional2.4Current
embeddableintegerOptional2.1Current
episodeintegerOptional2.0Current
extobjectOptional2.1Current
firstbroadcastintOptional2.6-202606Current
genrestringOptional2.4Current
genresstring arrayOptional2.6-202501Current
gtaxint, default 9Optional2.6-202501Current
idstringOptional2.0Current
isrcstringOptional2.4Current
keywordsstringOptional2.0Current
kwarraystring arrayOptional2.6-202204Current
langbstringOptional2.6-202204Current
languagestringOptional2.1Current
lenintegerOptional2.0Current
livestreamintOptional2.0Current
networkobjectOptional2.6-202204Current
prodqintegerOptional2.4Current
producerobjectOptional2.0Current
qagmediaratingintegerOptional2.1Current
realtimeintOptional2.6-202606Current
seasonstringOptional2.0Current
seriesstringOptional2.0Current
sourcerelationshipintegerOptional2.0Current
titlestringOptional2.0Current
urlstringOptional2.0Current
userratingstringOptional2.0Current
videoqualityintegerOptional2.0Removed after 2.5

Where it sits

Contained in: App, DOOH, Site.

Contains: Channel, Data, Network, Producer.

All objects

The field reference index lists every OpenRTB 2.x object.