Content.network

A Network object for the company or brand that owns the channel the content is on, such as a broadcast network. Added in OpenRTB 2.6.

CurrentobjectOptionalSince 2.6-202204

Field facts

Path: app.content.network, dooh.content.network, site.content.network
Object: Content
Type: object
Requirement: Optional
Added: OpenRTB 2.6-202204
Spec section: 3.2.16

How it is used

Buyers use the network to buy a broadcaster's programming wherever it is distributed, including inside third-party apps. Name the owning network, not the app or the exchange.

Example

Where the field sits in a payload, with everything else left out:

{
  "id": "req-1",
  "app": {
    "content": {
      "network": {
        "id": "net-7",
        "name": "Northwind Broadcasting",
        "domain": "northwindtv.example"
      }
    }
  }
}

Version history

Added in OpenRTB 2.6-202204, and present in the latest snapshot. The table shows how each version's spec text types the field.

Versions	Type in the spec	Required	Deprecated
2.6-202204	Added in the first 2.6 release, published without a structured text archive; the 2.6-202210 republication is the first tagged text.
2.6-202210 to 2.6-202606	object	No	No