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Producer object

The Producer object identifies who made the content, as opposed to who sells the ad space around it. It sits at Content.producer and matters most for syndicated content, where one studio's video or one newsroom's article runs across many publishers.

6 fieldsOpenRTB 2.0 to 2.6-202606At app.content.producer, dooh.content.producer, site.content.producer

How it is used

A buyer can follow a producer such as a film studio across every site and app that carries its programs, or avoid it, regardless of which publisher is selling. The fields mirror Publisher: an ID, a name, a domain, and categories with their taxonomy.

Fields

FieldTypeRequirementSinceStatus
catstring arrayOptional2.0Current
cattaxinteger, default 1Optional2.6-202204Current
domainstringOptional2.0Current
extobjectOptional2.1Current
idstringOptional2.0Current
namestringOptional2.0Current

Where it sits

Contained in: Content.

All objects

The field reference index lists every OpenRTB 2.x object.