Content.prodq

The production quality of the content, from the AdCOM Production Qualities list: 0 unknown, 1 professionally produced, 2 prosumer, 3 user-generated. Added in OpenRTB 2.4 to replace Content.videoquality.

CurrentintegerOptionalSince 2.4

Field facts

Path: app.content.prodq, dooh.content.prodq, site.content.prodq
Object: Content
Type: integer
Requirement: Optional
Added: OpenRTB 2.4
Values: AdCOM list Production Qualities
Spec section: 3.2.16

How it is used

Buyers use it to separate studio and broadcaster content from user uploads. It keeps the four values the older videoquality field used.

Allowed values

Value	Meaning
`0`	Unknown: The seller does not know how the content was produced.
`1`	Professionally Produced: Content made by professional studios, networks, or publishers.
`2`	Prosumer: Semi-professional content from independent creators with real production values.
`3`	User Generated (UGC): Content created and uploaded by ordinary users without professional production.

Example

Where the field sits in a payload, with everything else left out:

{
  "id": "req-1",
  "app": {
    "content": {
      "prodq": 1
    }
  }
}

Common mistakes

Sending only the removed videoquality field to a 2.6 buyer, so production quality arrives as unknown.

Version history

Added in OpenRTB 2.4, and present in the latest snapshot. The table shows how each version's spec text types the field.

Versions	Type in the spec	Required	Deprecated
2.4	integer	No	No
2.5	integer	No	No
2.6-202210 to 2.6-202606	integer	No	No