Content.qagmediarating

A media rating for the audience the content suits, from the AdCOM Media Ratings list: 1 all audiences, 2 everyone over 12, 3 mature audiences. Added in OpenRTB 2.1.

CurrentintegerOptionalSince 2.1

Field facts

Path: app.content.qagmediarating, dooh.content.qagmediarating, site.content.qagmediarating
Object: Content
Type: integer
Requirement: Optional
Added: OpenRTB 2.1
Values: AdCOM list Media Ratings
Spec section: 3.2.16

How it is used

The name comes from the IAB Quality Assurance Guidelines, later renamed the Inventory Quality Guidelines. A bid can declare the creative's rating on the same scale in Bid.qagmediarating, so both sides can compare the two.

Allowed values

Value	Meaning
`1`	All Audiences: Suitable for everyone, including children.
`2`	Everyone Over Age 12: Suitable for audiences over age 12.
`3`	Mature Audiences: Mature content intended for adult audiences.

Example

Where the field sits in a payload, with everything else left out:

{
  "id": "req-1",
  "app": {
    "content": {
      "qagmediarating": 1
    }
  }
}

Version history

Added in OpenRTB 2.1, and present in the latest snapshot. The table shows how each version's spec text types the field.

Versions	Type in the spec	Required	Deprecated
2.1	integer	No	No
2.2	integer Se va	No	No
2.3 to 2.3.1	integer	No	No
2.4	integer	No	No
2.5	integer	No	No
2.6-202210 to 2.6-202606	integer	No	No