Content.title

The title of the content: the episode name for a TV show, the film title for a movie, or the headline for an article.

CurrentstringOptionalSince 2.0

Field facts

On CTV, title names the specific episode and Content.series names the show. A seller that only knows the program name should send it as series.

Where the field sits in a payload, with everything else left out:

{
  "id": "req-1",
  "app": {
    "content": {
      "title": "The Night Shift"
    }
  }
}

Packing show, season, and episode into one title, such as "Harbor City S4E12". Buyers cannot parse it reliably.

Added in OpenRTB 2.0, and present in the latest snapshot. The table shows how each version's spec text types the field.

Versions	Type in the spec	Required	Deprecated
2.0 to 2.2	string	No	No
2.3 to 2.3.1	string	No	No
2.4	string	No	No
2.5 to 2.6-202606	string	No	No