Content.producer

A Producer object for whoever made the content, such as a studio or production company, when that differs from the seller. Most useful for syndicated content.

CurrentobjectOptionalSince 2.0

Field facts

Path: app.content.producer, dooh.content.producer, site.content.producer
Object: Content
Type: object
Requirement: Optional
Added: OpenRTB 2.0
Spec section: 3.2.16

Example

Where the field sits in a payload, with everything else left out:

{
  "id": "req-1",
  "app": {
    "content": {
      "producer": {
        "id": "prod-88",
        "name": "Harbor Pictures",
        "domain": "harborpictures.example"
      }
    }
  }
}

Version history

Added in OpenRTB 2.0, and present in the latest snapshot. The table shows how each version's spec text types the field.

Versions	Type in the spec	Required	Deprecated
2.0 to 2.2	object	No	No
2.3 to 2.3.1	object	No	No
2.4	object	No	No
2.5 to 2.6-202606	object	No	No

Content.producer

Field facts

Example

Version history

Related fields

Other Content fields