App.content

A Content object describing what is playing or displayed inside the app. On CTV it carries the show-level detail: series, season, episode, network, and channel.

CurrentobjectOptionalSince 2.0

Field facts

Path: app.content
Object: App
Type: object
Requirement: Optional
Added: OpenRTB 2.0
Spec section: 3.2.14

How it is used

For streaming and CTV apps, this object is where buyers learn what the viewer is watching, so fill Content.series, Content.season, Content.episode, Content.network, and Content.channel whenever the player knows them. Many FAST and aggregator apps send an empty or thin object because the ad server does not know the program at bid time, and some buyers then infer the show from App.bundle and the device instead.

Example

Where the field sits in a payload, with everything else left out:

{
  "id": "req-1",
  "app": {
    "content": {
      "id": "ep-2201",
      "series": "Harbor City",
      "season": "Season 4",
      "episode": 12,
      "title": "The Night Shift",
      "len": 2700,
      "livestream": 0,
      "network": {
        "name": "Northwind Broadcasting"
      },
      "channel": {
        "name": "Northwind Drama"
      }
    }
  }
}

Version history

Added in OpenRTB 2.0, and present in the latest snapshot. The table shows how each version's spec text types the field.

Versions	Type in the spec	Required	Deprecated
2.0 to 2.2	object	No	No
2.3 to 2.3.1	object	No	No
2.4	object	No	No
2.5 to 2.6-202606	object	No	No