Network object

The Network object names the company that owns or licenses a group of channels, such as a broadcast network or a studio that distributes its own programming. It sits at Content.network, one level above Content.channel, and was added in OpenRTB 2.6 mainly for CTV and streaming audio.

4 fieldsOpenRTB 2.6-202210 to 2.6-202606At app.content.network, dooh.content.network, site.content.network

How it is used

One app, such as a FAST aggregator or a live TV streaming service, can carry hundreds of channels from many owners, so App.bundle alone cannot tell a buyer whose programming the ad runs in. Network answers that at the owner level and Channel at the feed level. Buyers target and report on the ID and domain; the name is for people.

Fields

FieldTypeRequirementSinceStatus
domainstringOptional2.6-202204Current
extobjectOptional2.6-202204Current
idstringOptional2.6-202204Current
namestringOptional2.6-202204Current

Where it sits

Contained in: Content.

All objects

The field reference index lists every OpenRTB 2.x object.