Content.series

The name of the series the content belongs to, such as a TV show or a recurring web video series. For an episode, the show name goes here and the episode name goes in Content.title.

CurrentstringOptionalSince 2.0

Field facts

Path: app.content.series, dooh.content.series, site.content.series
Object: Content
Type: string
Requirement: Optional
Added: OpenRTB 2.0
Spec section: 3.2.16

How it is used

Series is the main key for show-level targeting on CTV. Use the official show name with consistent spelling, because buyers match exact strings unless the seller also sends a shared content ID through Data.cids.

Example

Where the field sits in a payload, with everything else left out:

{
  "id": "req-1",
  "app": {
    "content": {
      "series": "Harbor City"
    }
  }
}

Common mistakes

Putting the show name in title and leaving series empty, which hides the show from series targeting.
Adding season or episode text to the name, such as "Harbor City S4", which splits one show into many strings.

Version history

Added in OpenRTB 2.0, and present in the latest snapshot. The table shows how each version's spec text types the field.

Versions	Type in the spec	Required	Deprecated
2.0 to 2.2	string	No	No
2.3 to 2.3.1	string	No	No
2.4	string	No	No
2.5 to 2.6-202606	string	No	No