Content.url

The URL of the content itself, so buyers can classify or review it. It can differ from Site.page, for example when a syndicated video plays on someone else's page.

CurrentstringOptionalSince 2.0

Field facts

Path: app.content.url, dooh.content.url, site.content.url
Object: Content
Type: string
Requirement: Optional
Added: OpenRTB 2.0
Spec section: 3.2.16

Example

Where the field sits in a payload, with everything else left out:

{
  "id": "req-1",
  "app": {
    "content": {
      "url": "https://news.example.com/video/transit-vote-explained"
    }
  }
}

Common mistakes

Sending a stream manifest or media file URL. Buyers expect a page they can open and review.

Version history

Added in OpenRTB 2.0, and present in the latest snapshot. The table shows how each version's spec text types the field.

Versions	Type in the spec	Required	Deprecated
2.0 to 2.1	string	No	No
2.2	string co	No	No
2.3 to 2.3.1	string	No	No
2.4	string	No	No
2.5 to 2.6-202606	string	No	No