Content.season

The season of the content, as a string such as "Season 3". Unlike Content.episode, it is not an integer.

CurrentstringOptionalSince 2.0

Field facts

One of the core CTV show-level fields. Keep the format identical across requests for the same series, since buyers match on the exact string.

Where the field sits in a payload, with everything else left out:

{
  "id": "req-1",
  "app": {
    "content": {
      "season": "Season 4"
    }
  }
}

Sending season as a number, such as 3. The field is a string, so strict parsers reject it.
Switching formats between requests, such as "Season 3" on one and "S3" on another.

Added in OpenRTB 2.0, and present in the latest snapshot. The table shows how each version's spec text types the field.

Versions	Type in the spec	Required	Deprecated
2.0 to 2.1	string	No	No
2.2	string ap	No	No
2.3 to 2.3.1	string	No	No
2.4	string	No	No
2.5 to 2.6-202606	string	No	No