Channel object

The Channel object names the specific channel or station the content is on, such as a linear TV channel, a streaming channel inside an aggregator app, or an audio station. It sits at Content.channel, below Content.network, and was added in OpenRTB 2.6.

4 fieldsOpenRTB 2.6-202210 to 2.6-202606At app.content.channel, dooh.content.channel, site.content.channel

How it is used

A channel is the brand that curates a stream or library for viewers. In a FAST app the channel changes every time the viewer switches streams, so the value should come from the player at the moment of the ad break, not from app configuration. Send it with the network so buyers can target both levels.

Fields

FieldTypeRequirementSinceStatus
domainstringOptional2.6-202204Current
extobjectOptional2.6-202204Current
idstringOptional2.6-202204Current
namestringOptional2.6-202204Current

Where it sits

Contained in: Content.

All objects

The field reference index lists every OpenRTB 2.x object.