Content.userrating

A user rating for the content as free-form text, such as a star score or a count of likes.

CurrentstringOptionalSince 2.0

Field facts

Path: app.content.userrating, dooh.content.userrating, site.content.userrating
Object: Content
Type: string
Requirement: Optional
Added: OpenRTB 2.0
Spec section: 3.2.16

There is no standard scale, so include the scale in the value or document it for buyers.

Where the field sits in a payload, with everything else left out:

{
  "id": "req-1",
  "app": {
    "content": {
      "userrating": "4.6/5"
    }
  }
}

Added in OpenRTB 2.0, and present in the latest snapshot. The table shows how each version's spec text types the field.

Versions	Type in the spec	Required	Deprecated
2.0 to 2.1	string	No	No
2.2	string li	No	No
2.3 to 2.3.1	string	No	No
2.4	string	No	No
2.5 to 2.6-202606	string	No	No