Content.contentrating

The content's rating under an established rating system, such as an MPAA film rating or a US TV parental guideline, as a string.

CurrentstringOptionalSince 2.0

Field facts

Path: app.content.contentrating, dooh.content.contentrating, site.content.contentrating
Object: Content
Type: string
Requirement: Optional
Added: OpenRTB 2.0
Spec section: 3.2.16

How it is used

There is no enumerated list, so send the rating exactly as the rating body writes it and keep the format stable. Buyers use it for brand suitability, often alongside Content.qagmediarating.

Example

Where the field sits in a payload, with everything else left out:

{
  "id": "req-1",
  "app": {
    "content": {
      "contentrating": "TV-14"
    }
  }
}

Version history

Added in OpenRTB 2.0, and present in the latest snapshot. The table shows how each version's spec text types the field.

Versions	Type in the spec	Required	Deprecated
2.0 to 2.2	string	No	No
2.3 to 2.3.1	string	No	No
2.4	string	No	No
2.5 to 2.6-202606	string	No	No