Content.firstbroadcast

Whether this showing is the first time the content is available to an audience, where 1 means a premiere and 0 means it has aired before. Added in 2.6-202606.

CurrentintOptionalSince 2.6-202606

Field facts

Path: app.content.firstbroadcast, dooh.content.firstbroadcast, site.content.firstbroadcast
Object: Content
Type: int
Requirement: Optional
Added: OpenRTB 2.6-202606
Spec section: 3.2.16

How it is used

One of three independent liveness fields in 2.6-202606, with Content.livestream and Content.realtime. A live final airing for the first time is 1 here; the replay that evening is 0, even on the same channel. Premieres often carry different value from repeats, and before this field sellers had no standard way to say so.

Allowed values

0, 1.

Example

Where the field sits in a payload, with everything else left out:

{
  "id": "req-1",
  "app": {
    "content": {
      "firstbroadcast": 1
    }
  }
}

Version history

Added in OpenRTB 2.6-202606, and present in the latest snapshot. The table shows how each version's spec text types the field.

Versions	Type in the spec	Required	Deprecated
2.6-202606	int	No	No