DOOH object
The DOOH object describes digital out-of-home inventory: a screen, or a group of screens, in a physical venue such as an airport terminal or a shopping mall. It sits at BidRequest.dooh, was added in 2.6-202211, and takes the place of Site or App for that request.
How it is used
DOOH requests usually pair this object with Imp.qty, because one play on a public screen can reach many people, and with Device.devicetype 8 for an out-of-home device. The spec suggests sending at least an ID or a venue type. Venue types are strings from the taxonomy named by DOOH.venuetypetax, which defaults to the OpenOOH Venue Taxonomy. A request that also carries BidRequest.site or BidRequest.app is invalid.
The DOOH in OpenRTB page covers it in more depth.
Fields
| Field | Type | Requirement | Since | Status |
|---|---|---|---|---|
content | object | Optional | 2.6-202211 | Current |
domain | string | Optional | 2.6-202211 | Current |
ext | object | Optional | 2.6-202211 | Current |
id | string | Recommended | 2.6-202211 | Current |
keywords | string | Optional | 2.6-202211 | Current |
name | string | Optional | 2.6-202211 | Current |
publisher | object | Optional | 2.6-202211 | Current |
venuetype | string, array | Optional | 2.6-202211 | Current |
venuetypetax | integer, default 1 | Optional | 2.6-202211 | Current |
Where it sits
Contained in: BidRequest.
All objects
The field reference index lists every OpenRTB 2.x object.