Producer.name

The name of the producer or originator of the content, such as a film studio or production company.

CurrentstringOptionalSince 2.0

Field facts

Path: app.content.producer.name, dooh.content.producer.name, site.content.producer.name
Object: Producer
Type: string
Requirement: Optional
Added: OpenRTB 2.0
Spec section: 3.2.17

Where the field sits in a payload, with everything else left out:

{
  "id": "req-1",
  "app": {
    "content": {
      "producer": {
        "name": "Harbor Pictures"
      }
    }
  }
}

Sending the publisher or app name here. Producer describes who made the content, which is often a different company.

Added in OpenRTB 2.0, and present in the latest snapshot. The table shows how each version's spec text types the field.

Versions	Type in the spec	Required	Deprecated
2.0 to 2.2	string	No	No
2.3 to 2.3.1	string	No	No
2.4	string	No	No
2.5 to 2.6-202606	string	No	No