RTBlintAlpha

OpenRTB versions

OpenRTB 2.0

Released 2012-014 cataloged changes

What this release is

OpenRTB 2.0 is the release that made real-time bidding a shared protocol rather than a pile of exchange-specific APIs. It consolidated the earlier mobile and display efforts into one object model: BidRequest and BidResponse, imp, banner, video, site, app, device, and user. Every later 2.x version is an extension of this shape, which is why 2.0-era payloads still parse recognizably today.

What changed in 2.0

ChangeKindSummary
device.geoAdded behaviorOpenRTB 2.0 improved geographic data handling across mobile and desktop transactions.device.ifaAdded fieldOpenRTB 2.0 added mobile device ID support for attribution and audience handling.imp.videoAdded objectOpenRTB 2.0 unified display, mobile, and video bidding around the shared Video object and VAST ad-unit support.user.dataAdded fieldOpenRTB 2.0 expanded support for third-party audience data segments.

Validate against 2.0

The tester can pin validation to this exact revision, so deprecated, moved, and not-yet-available findings reflect what 2.0 actually says. The same pin works in the CLI: rtblint validate --version 2.0 request.json.

Adjacent versions