Producer.domain

The producer's highest-level domain, such as harborpictures.example, without subdomains, scheme, or path.

CurrentstringOptionalSince 2.0

Field facts

Path: app.content.producer.domain, dooh.content.producer.domain, site.content.producer.domain
Object: Producer
Type: string
Requirement: Optional
Added: OpenRTB 2.0
Spec section: 3.2.17

The domain is the most portable way to recognize a producer across sellers, since IDs and name spellings vary.

Where the field sits in a payload, with everything else left out:

{
  "id": "req-1",
  "app": {
    "content": {
      "producer": {
        "domain": "harborpictures.example"
      }
    }
  }
}

Added in OpenRTB 2.0, and present in the latest snapshot. The table shows how each version's spec text types the field.

Versions	Type in the spec	Required	Deprecated
2.0 to 2.2	string	No	No
2.3 to 2.3.1	string	No	No
2.4	string	No	No
2.5 to 2.6-202606	string	No	No