prodq 3 means User Generated (UGC)
Content created and uploaded by ordinary users without professional production.
When to send it
Send 3 for content uploaded by a platform's users: personal videos, live streams by individuals, and community uploads that no editorial team produced.
Many brand campaigns exclude 3 or bid lower on it, because no publisher has reviewed the content. Labeling it honestly keeps the rest of a platform's inventory credible. It is confused with 2 when a creator is popular, and with 0 when a platform does not distinguish its uploads.
Example
{
"app": {
"content": {
"prodq": 3
}
}
}Fields that carry it
Other values in production qualities
The production qualities list page explains the whole list and its common mistakes.