prodq 1 means Professionally Produced
Content made by professional studios, networks, or publishers.
When to send it
Send 1 for content produced by professional organizations: television series, films, news programs, studio podcasts, and publisher editorial video. Most long-form CTV inventory falls here.
Buyers use 1 for premium and brand-safe targeting, often together with Content.qagmediarating and genre. Because it raises prices, buyers check it against the app or channel, and a request claiming 1 on a user-upload platform invites scrutiny. It is confused with 2, the semi-professional middle tier.
Example
{
"app": {
"content": {
"prodq": 1
}
}
}Fields that carry it
Other values in production qualities
The production qualities list page explains the whole list and its common mistakes.