Media ratings
Media Ratings is a three-level audience suitability scale from the TAG Inventory Quality Guidelines: all audiences, over age 12, or mature. Sellers rate content in Content.qagmediarating, and bidders can rate their creative in Bid.qagmediarating.
Values
| Value | Name | What it means |
|---|---|---|
1 | All Audiences | Suitable for everyone, including children. |
2 | Everyone Over Age 12 | Suitable for audiences over age 12. |
3 | Mature Audiences | Mature content intended for adult audiences. |
Fields that use this list
How to use it
The field name keeps QAG, the older name of the guidelines now called IQG. Ratings from other systems, such as film or TV ratings, go in Content.contentrating as free text. Content.qagmediarating arrived in OpenRTB 2.1 and Bid.qagmediarating in 2.4; the three values have not changed, though OpenRTB 2.x labeled 2 as Everyone Over 12.
Common mistakes
- Sending 0 for unrated content. 0 is not in the list; leave the field out.
- Putting an MPAA or TV rating string into
Content.qagmediarating. That field takes an integer from this list; useContent.contentratingfor other systems.
Validation
On OpenRTB 2.6 snapshots, RTBlint reports a value outside this list as openrtb.value.invalid. Paste a request into the tester to check the values you send.
Related lists
All lists are on the enumerated lists index.