Bid.qagmediarating

The creative's media rating under the IAB quality guidelines: 1 for all audiences, 2 for everyone over 12, 3 for mature audiences. Added in 2.4.

CurrentintegerOptionalSince 2.4

Field facts

Path: seatbid.bid.qagmediarating
Object: Bid
Type: integer
Requirement: Optional
Added: OpenRTB 2.4
Values: AdCOM list Media Ratings
Spec section: 4.2.3

How it is used

Exchanges can compare it with the rating of the content the ad will run in, Content.qagmediarating, to keep mature creatives away from family inventory.

Allowed values

Value	Meaning
`1`	All Audiences: Suitable for everyone, including children.
`2`	Everyone Over Age 12: Suitable for audiences over age 12.
`3`	Mature Audiences: Mature content intended for adult audiences.

Example

Where the field sits in a payload, with everything else left out:

{
  "seatbid": [
    {
      "bid": [
        {
          "qagmediarating": 1
        }
      ]
    }
  ]
}

Version history

Added in OpenRTB 2.4, and present in the latest snapshot. The table shows how each version's spec text types the field.

Versions	Type in the spec	Required	Deprecated
2.4 to 2.5	integer	No	No
2.6-202210 to 2.6-202606	integer	No	No

Related fields

Content.qagmediarating

Other Bid fields

For a walkthrough of the whole object, read Bid response anatomy.