OpenRTB 2.6-202606

Released 2026-062 cataloged changes

What this release is

The June 2026 snapshot sharpened live-content signaling: content.realtime and content.firstbroadcast, plus a redefinition of livestream semantics, aimed at live sports CTV. It also added seller discount macros and revised the ${AUCTION_PRICE} definition to account for them.

What changed in 2.6-202606

ChangeKindSummary

content.realtimeAdded fieldOpenRTB 2.6-202606 added realtime and firstbroadcast attributes for signaling the liveness of programming on the Content object.macro.${AUCTION_DISCOUNT_PCT}Added macroOpenRTB 2.6-202606 added seller discount substitution macros and revised the ${AUCTION_PRICE} definition.

Validate against 2.6-202606

The tester can pin validation to this exact revision, so deprecated, moved, and not-yet-available findings reflect what 2.6-202606 actually says. The same pin works in the CLI: rtblint validate --version 2.6-202606 request.json.

Adjacent versions

Previous: OpenRTB 2.6-202505
Next: OpenRTB 3.0
All versions: version index
Migrating across the big steps: 2.5 vs 2.6 and 2.6 vs 3.0