App.publisher

A Publisher object for the entity that sells the app's inventory to the exchange and is paid for it. That is often the developer, but since 2.6 it can be an intermediary.

CurrentobjectOptionalSince 2.0

Field facts

Path: app.publisher
Object: App
Type: object
Requirement: Optional
Added: OpenRTB 2.0
Spec section: 3.2.14

How it is used

Publisher.id should match a seller_id in the exchange's sellers.json, which lets buyers tie the request to a named seller and to Source.schain.

Example

Where the field sits in a payload, with everything else left out:

{
  "id": "req-1",
  "app": {
    "publisher": {
      "id": "pub-4491",
      "name": "StreamBox Media",
      "domain": "streambox.example"
    }
  }
}

Version history

Added in OpenRTB 2.0, and present in the latest snapshot. The table shows how each version's spec text types the field.

Versions	Type in the spec	Required	Deprecated
2.0 to 2.2	object	No	No
2.3 to 2.3.1	object	No	No
2.4	object	No	No
2.5 to 2.6-202606	object	No	No