App.privacypolicy

Whether the app has a privacy policy, where 1 means yes and 0 means no.

CurrentintegerOptionalSince 2.0

Field facts

Path
app.privacypolicy
Object
App
Type
integer
Requirement
Optional
Added
OpenRTB 2.0
Spec section
3.2.14

How it is used

A legacy trust signal from the early quality guidelines. It carries no consent information; consent and opt-out signals live in BidRequest.regs and User.consent.

Allowed values

0, 1.

Example

Where the field sits in a payload, with everything else left out:

{
  "id": "req-1",
  "app": {
    "privacypolicy": 1
  }
}

Common mistakes

  • Sending true or false instead of 1 or 0.

Version history

Added in OpenRTB 2.0, and present in the latest snapshot. The table shows how each version's spec text types the field.

VersionsType in the specRequiredDeprecated
2.0integerNoNo
2.1integer pol meaNoNo
2.2integerNoNo
2.3 to 2.3.1integerNoNo
2.4integerNoNo
2.5 to 2.6-202606integerNoNo

Related fields

Other App fields