App.storeurl
The URL of the app's listing in its store, such as its Google Play or App Store page. Added in OpenRTB 2.1 for quality guideline compliance.
Field facts
- Path
app.storeurl- Object
- App
- Type
- string
- Requirement
- Optional
- Added
- OpenRTB 2.1
- Spec section
- 3.2.14
How it is used
Buyers and verification tools follow the listing to confirm that the app exists, read its category and rating, and find the developer website that hosts app-ads.txt. It should describe the same app as App.bundle.
Example
Where the field sits in a payload, with everything else left out:
{
"id": "req-1",
"app": {
"storeurl": "https://play.google.com/store/apps/details?id=com.example.puzzlequest"
}
}Common mistakes
- A store URL that names a different app than the bundle, which is a common spoofing sign.
- Sending a tracking or redirect link instead of the canonical listing URL.
Version history
Added in OpenRTB 2.1, and present in the latest snapshot. The table shows how each version's spec text types the field.
| Versions | Type in the spec | Required | Deprecated |
|---|---|---|---|
| 2.1 | string | No | No |
| 2.2 | string fo bi | No | No |
| 2.3 to 2.3.1 | string | No | No |
| 2.4 | string | No | No |
| 2.5 to 2.6-202606 | string | No | No |