App.name
The app's name as the exchange presents it to buyers. The publisher may ask for it to be aliased, so treat it as a display label rather than an identifier.
Field facts
- Path
app.name- Object
- App
- Type
- string
- Requirement
- Optional
- Added
- OpenRTB 2.0
- Spec section
- 3.2.14
How it is used
Useful in reporting and deal setup. Target and block on App.bundle, which is stable across exchanges.
Example
Where the field sits in a payload, with everything else left out:
{
"id": "req-1",
"app": {
"name": "Puzzle Quest"
}
}Version history
Added in OpenRTB 2.0, and present in the latest snapshot. The table shows how each version's spec text types the field.
| Versions | Type in the spec | Required | Deprecated |
|---|---|---|---|
| 2.0 to 2.2 | string | No | No |
| 2.3 to 2.3.1 | string | No | No |
| 2.4 | string | No | No |
| 2.5 to 2.6-202606 | string | No | No |