Equativ loss reason codes

Equativ publishes 1001 through 1007 on top of a subset of the OpenRTB 2.5 loss list. Loss notices stay off until Equativ's demand team enables them for the seat.

Published codes

Value	Name	Meaning
`3`	Invalid Bid Response	The impression id in the bid was wrong or was missing.
`6`	Invalid Advertiser Domain	The advertiser domain (adomain) was null, missing, or malformed.
`7`	Missing Markup	The ad markup was missing or malformed.
`100`	Bid was Below Auction Floor	The bid price was below the bid floor Equativ sent on the request.
`101`	Bid was Below Deal Floor	The bid price was below the deal floor Equativ sent on the request.
`102`	Lost to Higher Bid	Another bid had a higher price.
`103`	Lost to a Bid for a PMP Deal	The auction was private and the partner sent an open-auction bid.
`104`	Buyer Seat Blocked	Equativ treats this buyer as sensitive and blocked the seat.
`202`	Creative Filtered - Disapproved by Exchange	Equativ's quality mechanisms rejected the creative.
`209`	Creative Filtered - Category Exclusions	Equativ blocked the creative, or the advertiser category, as sensitive. The public table lists both checks under 209.
`1001`	Invalid Currency	The currency of the bid response was incorrect.
`1002`	Invalid Native Ad	The bid response for a native ad was invalid.
`1003`	SKAdNetworkInvalidResponse	The bid set BidResponse.seatbid.bid.ext.skadn, and its SKAdNetwork ID was not in the plist on BidRequest.imp.ext.skadn.
`1004`	SKAdNetworkEmptyResponse	The bid set ext.skadn, and ext.skadn.network was empty or null.
`1005`	CreativeBlockedByErrorRate	Equativ blocked the bid because this creative has produced a large number of rendering errors.
`1006`	Blocked Bid Response on Publisher Level	The publisher blocked the partner, DSP, buyer, RTB advertiser, or advertiser category.
`1007`	Creative Size Blocked on Publisher level	The publisher blocked this creative size.

Published in the Equativ loss notifications. The OpenRTB list these sit beside is the loss reason code table.