Equativ RTB error 104: Buyer Seat Blocked
What Equativ says
Equativ treats this buyer as sensitive and blocked the seat.
Equativ reports this integer in the ${AUCTION_LOSS} macro on the bid's lurl. A search for Equativ RTB error 104 is this code.
What was checked
Equativ accepted the response and lost it on price, a deal, or a seat block. OpenRTB groups 100 through 104 as auction economics.
What to change
The block is on the seat. Another buyer is the way through it.
The same number in OpenRTB
OpenRTB loss reason 104 is Buyer Seat Blocked. Equativ publishes this integer with that meaning.
Related
- All Equativ loss reason codes
- The OpenRTB loss reason table
- Equativ loss notifications
- Equativ RTB error 102: Lost to Higher Bid
- Equativ RTB error 103: Lost to a Bid for a PMP Deal
- Equativ RTB error 202: Creative Filtered - Disapproved by Exchange
- Equativ RTB error 209: Creative Filtered - Category Exclusions