Equativ RTB error 6: Invalid Advertiser Domain
What Equativ says
The advertiser domain (adomain) was null, missing, or malformed.
Equativ reports this integer in the ${AUCTION_LOSS} macro on the bid's lurl. A search for Equativ RTB error 6 is this code.
What was checked
Equativ rejected the bid before price comparison. OpenRTB groups 1 through 10 as a response the exchange could not use: a bad id, missing markup, a missing price, or a domain it will not accept.
What to change
Send adomain as a hostname, with no scheme and no path.
The same number in OpenRTB
OpenRTB loss reason 6 is Invalid Advertiser Domain. Equativ publishes this integer with that meaning.