Equativ RTB error 100: Bid was Below Auction Floor
What Equativ says
The bid price was below the bid floor Equativ sent on the request.
Equativ reports this integer in the ${AUCTION_LOSS} macro on the bid's lurl. A search for Equativ RTB error 100 is this code.
What was checked
Equativ uses this OpenRTB number. The exchange compared bid.price with imp.bidfloor. The floor's currency is imp.bidfloorcur, which defaults to USD. A currency listed in the request cur array does not set the floor currency.
What to change
Bid at or above that floor, or skip the impression.
The same number in OpenRTB
OpenRTB loss reason 100 is Bid was Below Auction Floor. Equativ publishes this integer with that meaning.