Equativ RTB error 102: Lost to Higher Bid
What Equativ says
Another bid had a higher price.
Equativ reports this integer in the ${AUCTION_LOSS} macro on the bid's lurl. A search for Equativ RTB error 102 is this code.
What was checked
Equativ uses this OpenRTB number. The bid cleared the floor and lost because another bid paid more. The response itself was acceptable to the exchange.
What to change
This is price. Equativ uses the OpenRTB integer for it.
The same number in OpenRTB
OpenRTB loss reason 102 is Lost to Higher Bid. Equativ publishes this integer with that meaning.