Equativ RTB error 202: Creative Filtered - Disapproved by Exchange
What Equativ says
Equativ's quality mechanisms rejected the creative.
Equativ reports this integer in the ${AUCTION_LOSS} macro on the bid's lurl. A search for Equativ RTB error 202 is this code.
What was checked
Equativ uses this OpenRTB number. The exchange compared the creative, usually crid together with iurl or adm, with a review decision it had already stored.
What to change
Replace the creative. The same crid keeps returning 202.
The same number in OpenRTB
OpenRTB loss reason 202 is Creative Filtered - Disapproved by Exchange. Equativ publishes this integer with that meaning.