Equativ RTB error 101: Bid was Below Deal Floor
What Equativ says
The bid price was below the deal floor Equativ sent on the request.
Equativ reports this integer in the ${AUCTION_LOSS} macro on the bid's lurl. A search for Equativ RTB error 101 is this code.
What was checked
Equativ accepted the response and lost it on price, a deal, or a seat block. OpenRTB groups 100 through 104 as auction economics.
What to change
Bid at or above that deal's floor.
The same number in OpenRTB
OpenRTB loss reason 101 is Bid was Below Deal Floor. Equativ publishes this integer with that meaning.