Equativ RTB error 3: Invalid Bid Response
What Equativ says
The impression id in the bid was wrong or was missing.
Equativ reports this integer in the ${AUCTION_LOSS} macro on the bid's lurl. A search for Equativ RTB error 3 is this code.
What was checked
Equativ rejected the bid before price comparison. OpenRTB groups 1 through 10 as a response the exchange could not use: a bad id, missing markup, a missing price, or a domain it will not accept.
What to change
Set impid to the imp.id Equativ sent on the request.
The same number in OpenRTB
OpenRTB loss reason 3 is Invalid Bid Response. Equativ publishes this integer with that meaning.