Video.poddedupe

How the seller will deduplicate ads within a pod, from AdCOM List: Pod Deduplication: 1 by advertiser domain, 2 by IAB Tech Lab Content Taxonomy category, 3 by creative ID, 4 by media file URL, 5 no deduplication. Added in 2.6-202402 and still marked provisional.

Currentenum array PROVISIONALOptionalSince 2.6-202402

Field facts

Path: imp.video.poddedupe
Object: Video
Type: enum array PROVISIONAL
Requirement: Optional
Added: OpenRTB 2.6-202402
Values: AdCOM list Pod Deduplication
Spec section: 3.2.7

How it is used

A pod can receive several bids from the same advertiser or with the same creative. This field tells bidders which duplicates the exchange will drop, so a buyer can avoid a second bid that cannot win a slot next to its first. The spec types it as an enum array, so send integers in an array. It exists on Video only.

Allowed values

Value	Meaning
`1`	Deduplicated on adomain: Only one ad per advertiser domain, taken from `Bid.adomain`, is placed in a pod.
`2`	Deduplicated on IAB Tech Lab Content Taxonomy: Ads in the same IAB Tech Lab Content Taxonomy category, taken from `Bid.cat`, are not placed together in a pod.
`3`	Deduplicated on creative ID: The same creative, identified by `Bid.crid`, cannot fill two slots in one pod.
`4`	Deduplicated on mediafile URL: Bids whose VAST media file URLs match are treated as the same ad.
`5`	No deduplication: The seller applies no deduplication within the pod.

Example

Where the field sits in a payload, with everything else left out:

{
  "id": "req-1",
  "imp": [
    {
      "video": {
        "poddedupe": [
          1,
          3
        ]
      }
    }
  ]
}

Common mistakes

Sending a single integer instead of an array.
Combining 5, no deduplication, with other values, which contradicts itself.

Version history

Added in OpenRTB 2.6-202402, and present in the latest snapshot. The table shows how each version's spec text types the field.

Versions	Type in the spec	Required	Deprecated
2.6-202402 to 2.6-202606	enum array PROVISIONAL	No	No

Versioned rules that name this field

openrtb.2.6-202402.imp.video.poddedupe OpenRTB 2.6-202402 added pod deduplication signaling for video pods.