poddedupe 2 means Deduplicated on IAB Tech Lab Content Taxonomy
Ads in the same IAB Tech Lab Content Taxonomy category, taken from Bid.cat, are not placed together in a pod.
When to send it
Send 2 when the seller prevents two ads of the same category from appearing in one pod, comparing the IAB Tech Lab Content Taxonomy categories each bid declares in Bid.cat. This keeps, for example, two car ads or two airline ads out of the same break.
Bidders should declare categories accurately, and name the taxonomy in Bid.cattax, since an empty Bid.cat leaves the seller nothing to compare. It is confused with 1: category separation is broader than brand separation, and a seller may apply both.
Example
{
"imp": [
{
"video": {
"poddedupe": [
2
]
}
}
]
}Fields that carry it
Other values in pod deduplication
| Value | Name |
|---|---|
1 | Deduplicated on adomain |
3 | Deduplicated on creative ID |
4 | Deduplicated on mediafile URL |
5 | No deduplication |
The pod deduplication list page explains the whole list and its common mistakes.