Video.mincpmpersec

A per-second price floor, in CPM, for the dynamic portion of a video ad pod. The effective floor for a bid is this rate multiplied by its creative's duration. Added in OpenRTB 2.6.

CurrentfloatOptionalSince 2.6-202204

Field facts

Path: imp.video.mincpmpersec
Object: Video
Type: float
Requirement: Optional
Added: OpenRTB 2.6-202204
Spec section: 3.2.7

How it is used

At 0.50, a 30 second creative needs a bid of at least 15.00 CPM and a 15 second creative 7.50. The currency is Imp.bidfloorcur, which sets the default for every floor in the impression. Bidders declare creative length in Bid.dur so the exchange can apply the rate.

Example

Where the field sits in a payload, with everything else left out:

{
  "id": "req-1",
  "imp": [
    {
      "video": {
        "mincpmpersec": 0.5
      }
    }
  ]
}

Common mistakes

Sending it without Video.poddur or Video.maxseq. Nothing marks the slot as a dynamic pod, and the validator warns with openrtb.video.pod.mincpmpersec_without_pod_context.
Entering a whole-spot floor such as 15.00 as if it were per second, which demands 450.00 CPM for a 30 second spot.

Version history

Added in OpenRTB 2.6-202204, and present in the latest snapshot. The table shows how each version's spec text types the field.

Versions	Type in the spec	Required	Deprecated
2.6-202204	Added in the first 2.6 release, published without a structured text archive; the 2.6-202210 republication is the first tagged text.
2.6-202210 to 2.6-202606	float	No	No

Versioned rules that name this field

openrtb.2.6.imp.video_audio.pod_bidding OpenRTB 2.6 added pod-bidding controls for video and audio inventory.