poddedupe 5 means No deduplication
The seller applies no deduplication within the pod.
When to send it
Send 5 when the seller does not deduplicate bids within the pod. It states the absence of a rule explicitly, which tells bidders more than leaving Video.poddedupe out, since a missing field means unknown.
Bidders that care about separation then have to manage it themselves, for example by sending at most one bid per advertiser per pod. Sending 5 alongside any other value is contradictory. It is confused with an absent field, which means unknown rather than none.
Example
{
"imp": [
{
"video": {
"poddedupe": [
5
]
}
}
]
}Fields that carry it
Other values in pod deduplication
| Value | Name |
|---|---|
1 | Deduplicated on adomain |
2 | Deduplicated on IAB Tech Lab Content Taxonomy |
3 | Deduplicated on creative ID |
4 | Deduplicated on mediafile URL |
The pod deduplication list page explains the whole list and its common mistakes.