poddedupe 1 means Deduplicated on adomain
Only one ad per advertiser domain, taken from Bid.adomain, is placed in a pod.
When to send it
Send 1 in Video.poddedupe when the seller removes bids from the same advertiser within one pod, matching on the domains each bid declares in Bid.adomain. This is the most direct form of competitive separation: a viewer will not see two spots from the same brand in one break.
Bidders answering several impressions of the same pod should expect only one bid per advertiser domain to survive, so sending the same brand into every slot wastes bids. A bid without Bid.adomain gives the seller nothing to compare, and how the seller handles it is up to the seller. It is confused with 3 (creative ID), which still allows two different ads from the same advertiser.
Example
{
"imp": [
{
"video": {
"poddedupe": [
1
]
}
}
]
}Fields that carry it
Other values in pod deduplication
| Value | Name |
|---|---|
2 | Deduplicated on IAB Tech Lab Content Taxonomy |
3 | Deduplicated on creative ID |
4 | Deduplicated on mediafile URL |
5 | No deduplication |
The pod deduplication list page explains the whole list and its common mistakes.