Video.durfloors

Floor prices that vary with creative duration, as an array of DurFloors objects, each giving a duration range and a CPM floor for creatives in that range. Added in 2.6-202309.

Currentobject arrayOptionalSince 2.6-202309

Field facts

Path: imp.video.durfloors
Object: Video
Type: object array
Requirement: Optional
Added: OpenRTB 2.6-202309
Spec section: 3.2.7

How it is used

A seller can ask 10.00 for spots up to 15 seconds and 18.00 for 16 to 30 seconds in the same slot. A creative outside every range falls back to Imp.bidfloor, and the floors use Imp.bidfloorcur as their currency. Ranges may overlap, in which case buyer and seller have to agree which applies. Deals carry their own list in Deal.durfloors.

Example

Where the field sits in a payload, with everything else left out:

{
  "id": "req-1",
  "imp": [
    {
      "video": {
        "durfloors": [
          {
            "mindur": 1,
            "maxdur": 15,
            "bidfloor": 10
          },
          {
            "mindur": 16,
            "maxdur": 30,
            "bidfloor": 18
          }
        ]
      }
    }
  ]
}

Common mistakes

Putting durfloors on the impression instead of inside imp.video, where the validator reports it as openrtb.field.undefined.
Sending it to a partner pinned to an earlier 2.6 snapshot, where it is not defined.

Version history

Added in OpenRTB 2.6-202309, and present in the latest snapshot. The table shows how each version's spec text types the field.

Versions	Type in the spec	Required	Deprecated
2.6-202309 to 2.6-202606	object array	No	No

Versioned rules that name this field

openrtb.2.6-202309.durfloors OpenRTB 2.6-202309 added duration-aware floor objects for video, audio, and deals.