poddedupe 3 means Deduplicated on creative ID
The same creative, identified by Bid.crid, cannot fill two slots in one pod.
When to send it
Send 3 when the seller removes repeats of the same creative within a pod, using the creative ID in Bid.crid. Two different spots from one advertiser can still run back to back.
Bidders need stable creative IDs for this to work; an ID that changes on every bid defeats the check. It is confused with 4 (media file URL), which catches the same video under different IDs, and with 1, which is stricter.
Example
{
"imp": [
{
"video": {
"poddedupe": [
3
]
}
}
]
}Fields that carry it
Other values in pod deduplication
| Value | Name |
|---|---|
1 | Deduplicated on adomain |
2 | Deduplicated on IAB Tech Lab Content Taxonomy |
4 | Deduplicated on mediafile URL |
5 | No deduplication |
The pod deduplication list page explains the whole list and its common mistakes.