Video.placement

The legacy video placement type, from the five-value list OpenRTB 2.5 introduced: 1 In-Stream, 2 In-Banner, 3 In-Article, 4 In-Feed, 5 Interstitial/Slider/Floating. Deprecated as of 2.6-202303 in favor of Video.plcmt, which uses a different list.

Deprecated since 2.6-202303integerOptionalSince 2.5

Field facts

Path: imp.video.placement
Object: Video
Type: integer
Requirement: Optional
Added: OpenRTB 2.5
Deprecated: OpenRTB 2.6-202303
Spec section: 3.2.7

How it is used

The 2.6-202303 release deprecated it, and the current spec text says so, although the document tagged for that release still listed it without a marker; the spec text first shows it deprecated at 2.6-202309. Deprecated does not mean removed. Buyers that never migrated still read it, so sellers commonly send both fields during the transition, each value chosen from its own list. In 2.5 a full-screen interstitial was told apart from a floating unit with Imp.instl.

Example

Where the field sits in a payload, with everything else left out:

{
  "id": "req-1",
  "imp": [
    {
      "video": {
        "placement": 1
      }
    }
  ]
}

Common mistakes

Mapping old values to new ones one to one. A muted autoplay player sold as placement 1 often qualifies only as Video.plcmt 2, Accompanying Content.
Sending only this field on current 2.6 traffic. It still parses, with an openrtb.field.deprecated warning, but buyers that filter on Video.plcmt see the inventory as unclassified.
Writing plcmt values here. 4 in this list means In-Feed, not No Content/Standalone.

Version history

Added in OpenRTB 2.5, deprecated in 2.6-202303, and present in the latest snapshot. The table shows how each version's spec text types the field.

Versions	Type in the spec	Required	Deprecated
2.5 to 2.6-202303	integer	No	No
2.6-202309 to 2.6-202606	integer	No	Yes

Versioned rules that name this field

openrtb.2.5.imp.video.placement OpenRTB 2.5 added video placement-type and playback-cessation signaling.
openrtb.2.6-202303.imp.video.placement OpenRTB 2.6-202303 deprecated the legacy placement field in favor of plcmt.