Audio.feed
The type of audio feed, from AdCOM List: Feed Types: 1 music streaming service, 2 FM/AM broadcast, 3 podcast, 4 catch-up radio, 5 web radio, 6 video game audio, 7 text to speech. Values 500 and above are vendor-specific.
Field facts
- Path
imp.audio.feed- Object
- Audio
- Type
- integer
- Requirement
- Optional
- Added
- OpenRTB 2.4
- Values
- AdCOM list Feed Types
- Spec section
- 3.2.8
How it is used
It is the main audio segmentation signal, because listener context and measurement differ sharply between feeds. OpenRTB 2.4 and 2.5 defined only the first three values. AdCOM has since added 4 through 7 and groups all of them into on-demand, live, and miscellaneous classes.
Allowed values
| Value | Meaning |
|---|---|
1 | Music Streaming Service: On-demand music streaming (AOD class); labeled Music Service in OpenRTB 2.4 and 2.5. |
2 | FM/AM Broadcast: A radio station broadcast over the air and also streamed online (LIVE class). |
3 | Podcast: Original, pre-recorded episodes published as a series (AOD class). |
4 | Catch-up Radio: A recording of a radio show that first aired live (AOD class). Not in OpenRTB 2.5. |
5 | Web Radio: A live station available only as an online stream, with no AM or FM broadcast (LIVE class). Not in OpenRTB 2.5. |
6 | Video Game: Background audio inside a video game (MISC class). Not in OpenRTB 2.5. |
7 | Text to Speech: Synthesized speech, such as audiobooks or a site plugin that reads articles aloud (MISC class). Not in OpenRTB 2.5. |
500+ | Vendor-specific codes: Vendor-specific feed types (MISC class), agreed between partners in advance. |
Example
Where the field sits in a payload, with everything else left out:
{
"id": "req-1",
"imp": [
{
"audio": {
"feed": 3
}
}
]
}Common mistakes
- Classifying podcast inventory as 1 because the app also streams music. Classify by what is playing when the ad runs.
- Sending 4 through 7 to a partner that validates against the 2.5 list, which ends at 3.
Version history
Added in OpenRTB 2.4, and present in the latest snapshot. The table shows how each version's spec text types the field.
| Versions | Type in the spec | Required | Deprecated |
|---|---|---|---|
| 2.4 | integer | No | No |
| 2.5 | integer | No | No |
| 2.6-202210 to 2.6-202606 | integer | No | No |
Related fields
Other Audio fields
apibattrcompanionadcompaniontypedeliverydurfloorsextmaxbitratemaxdurationmaxextendedmaxseqmimesminbitratemincpmpersecmindurationnvolpoddurpodidpodseqprotocolsrqddurssequenceslotinpodstartdelaystitched
For a walkthrough of the whole object, read Audio object guide.