feed 3 means Podcast
Original, pre-recorded episodes published as a series (AOD class).
When to send it
Send 3 when the ad runs in a podcast episode: original, pre-recorded content published as a series. Most podcast ads are inserted dynamically when the episode is downloaded or streamed, so Audio.stitched is usually 1, and Audio.startdelay -1 marks a mid-roll whose exact time is not fixed.
Buyers price podcasts on show and host affinity and measure them from server-side download logs rather than playback confirmation. It is confused with 4 (Catch-up Radio), which is a recording of a live radio show rather than content made for on-demand release, even when both are distributed through the same podcast feed.
Example
{
"imp": [
{
"audio": {
"feed": 3
}
}
]
}Fields that carry it
Other values in feed types
| Value | Name |
|---|---|
1 | Music Streaming Service |
2 | FM/AM Broadcast |
4 | Catch-up Radio |
5 | Web Radio |
6 | Video Game |
7 | Text to Speech |
500+ | Vendor-specific codes |
The feed types list page explains the whole list and its common mistakes.