feed 5 means Web Radio
A live station available only as an online stream, with no AM or FM broadcast (LIVE class). Not in OpenRTB 2.5.
When to send it
Send 5 for a live audio station that exists only online, with no AM or FM signal. AdCOM added the value; the OpenRTB 2.5 table did not have it.
Buyers treat web radio like broadcast simulcast for break structure and like music streaming for audience. It is confused with 2, which also has an over-the-air signal, and with 1, where the listener controls what plays.
Example
{
"imp": [
{
"audio": {
"feed": 5
}
}
]
}Fields that carry it
Other values in feed types
| Value | Name |
|---|---|
1 | Music Streaming Service |
2 | FM/AM Broadcast |
3 | Podcast |
4 | Catch-up Radio |
6 | Video Game |
7 | Text to Speech |
500+ | Vendor-specific codes |
The feed types list page explains the whole list and its common mistakes.