feed 6 means Video Game
Background audio inside a video game (MISC class). Not in OpenRTB 2.5.
When to send it
Send 6 when the audio ad plays as background audio inside a video game, such as an in-game radio station. AdCOM classes it as miscellaneous, and the OpenRTB 2.5 table did not have it.
Buyers treat in-game audio as its own environment, with a distinct audience and brand-safety profile. It is related to Content.context 2 (Game), which describes the content type at a broader level; an audio impression from a game can carry both.
Example
{
"imp": [
{
"audio": {
"feed": 6
}
}
]
}Fields that carry it
Other values in feed types
| Value | Name |
|---|---|
1 | Music Streaming Service |
2 | FM/AM Broadcast |
3 | Podcast |
4 | Catch-up Radio |
5 | Web Radio |
7 | Text to Speech |
500+ | Vendor-specific codes |
The feed types list page explains the whole list and its common mistakes.