feed 1 means Music Streaming Service
On-demand music streaming (AOD class); labeled Music Service in OpenRTB 2.4 and 2.5.
When to send it
Send 1 for ads inserted into a music streaming service, where listeners choose tracks, albums, or playlists. AdCOM classes it as on-demand audio. It was one of the three values in OpenRTB 2.4 and 2.5, where it was labeled Music Service.
Buyers treat music streaming as listener-selected audio with frequent short breaks, and often target it with genre signals such as Content.genre. It is confused with 5 (Web Radio), which is live programming rather than chosen tracks, and with 2 when a station's stream runs inside a music app.
Example
{
"imp": [
{
"audio": {
"feed": 1
}
}
]
}Fields that carry it
Other values in feed types
| Value | Name |
|---|---|
2 | FM/AM Broadcast |
3 | Podcast |
4 | Catch-up Radio |
5 | Web Radio |
6 | Video Game |
7 | Text to Speech |
500+ | Vendor-specific codes |
The feed types list page explains the whole list and its common mistakes.